About | Design Portfolio

About Me

Product Designer • Team Leader • Development Manager

35+ product launches across various brands and global markets.

I do not have a 'house style', I get under the skin of the brand I'm working with, immersing myself in its ethos to craft commercially successful products. Core skills include 3D and CMF design, user and market research, and end-to-end project management.

Full CV Here

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Design Fundamentals

Don't Assume

It's easy to get excited and think that your ideas are fullproof. Yes, part of design is trusting your gut and making intuitive decisions, but these skills should be developed over time by continually testing your assumptions again and again.

I've carried out detailed market studies for Primark UK and during my time at ION Game Design, I would often sit down with our users to test the products. It is fascinating how many assumptions can be broken and improvements can be made when you take the time.

Be Holistic

I'll be the first to admit that I'm not the best at the flashy 'Instagram worthy' design skills. Where my skill lies is in considering many different aspects of a project all at once.

Holistic design is a integral part of designing for humans. Considering the user's desires, interactions, and environment will always lead to a better design. However, everything is connected, so this approach should extend to the entire development process.

How the target price point relates to which product features we can include, how the 3D geometry might effect the graphic printing process, how the client coming in to the office tomorrow will care about certain features and not others... the list goes on.

Solve Problems

Any designer will tell you to identify a real problem and then design an effective solution, but problem solving also needs to occur throughout the entire process. You need to think creatively when dealing with difficult suppliers, finding the right landed cost, or balancing many projects simultaneously.

Additionally, you can't get bogged down in the details. All projects should start with out of the box thinking and a wide span of research. But driving a product towards a commercially viable launch means narrowing down the field and making the necessary compromises.